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MONTHLY RESEARCH: The Monthly Research for the August edition of Market Profile Theorems will be run over the weekend of July 31st, 2010, based on the data close out of Friday, July 30th. Your specific data will be pushed to you on Sunday, August 1st. The WEB site data (Workbook section) will be available on Sunday, and the refreshed data applied to the Probability Plots, Screening features, and download files in the monthly File DownLoad section. The Strategy notebook should arrive on Thursday, August 5th. If you have not received your files, or the notebook by the dates indicated, please contact us. Call 239-948-0101 if you wish to schedule a conference call in August.

WEEKLY RESEARCH: Weekly Insider Data and Commentary files were updated on Saturday, July 24th with data from the Friday, July 23th, SEC closeout. The Insider portion of the Workbook section of the WebSite was populated with the new weekly data, and both e-mail versions were availablle on Saturday and Sunday. (Data for all companies, and Commentary) The Insider Commentary file of the past weekend included a sense of the change, including longer-term implications for price direction of the broad market, for Industries and Economic Sectors, as well as specific Company Buy and Sell ideas.

GENERAL COMMENTARY: Style closed June in a modest Growth mode, and has continued that trend in July. The Capitalization component is tilted toward Large Cap. MPT Model performance was reasonably good in June, with the Earnings model performaing less badly than was the case earlier this year. General improvement in the performance of the Earnings model should be expected as we move forward from here through 2010. The key MPT construct, (Summary Model), yielded a +150 basis point performance spread over the June period, with Summary Best again outperforming Summary Worst. Thus far in July, the Insider model continues to perform well.

The top-down, monthly Earnings model data continue to suggest that the cyclical bottom (cycle mean = 50 months) has passed, and that the Economy, as measured by earnings momentum, probably bottomed in November of '08. The Top Line Earnings Growth trend needed to improve, and reviewing Q1 (2010) and early Q2 (2010) reports, and, even with a slight recent hiccup, appears to remain on solid footing. Bottom Line Expectations have exceeded expectations as well. We noted at the end of June that upcoming earnings reports would again be critical to the Market's view of risk going forward. Thus far, through July 23rd, the numbers have been good. In addition, the recent sharp decline in interest rates should help the economy gain some footing.

We see the Market Cycle, in terms of MPT's "Market Clock," at the 7 o'clock position. From here, with interim pauses for improvement, the Insider model will gradually become less useful, and the Earnings model more important. However for now, Earnings combined with Insider screens should still work - just not as dynamically as they did in 2009. While it has not done so as of yet, Market leadership will narrow from this point in the larger cycle, with Price and Earnings Momentum driving performance. We therefore suggest that the Technical and Earnings Models should do best in terms of producing positive alpha. There has been, as expected, a significant correction from the highs in May. While broken recently, DJIA 9900 has provided good support at lows. The January peak was exceeded as the Markets ran to a top around DJIA 11,240 in the third week of April, from February lows. The second correction has taken place as suggested by MPT in the commentary of the third week of April, and was based on the weakened condition of: Our Style model; Long-term Insider model (with a near-record high Brooks Ratio); And the Short-term Technical model. During the recent correction, the Advance/Decline Line continued to perform well, Both the MPT Insider and Sentiment models provided a Buy signal, and, more recently, Q2 reported earnings numbers, while early in the reporting process, appear supportive of prices - all suggesting that further gains in the Equity Markets lie ahead. At present, we view the U.S. Markets as in the the late"Mark-up" phase of an Equity cycle.

As a final note, we are of the opinion that we have moved into a period, following broad-market earnings expectations and surprise improvement, where the equity selection process needs to change focus - from acceleration, (in the MPT Earnings model) - to Market-relative scores, with an emphasis on the extreme tails, (deciles 10 and 1). Outcomes at these levels should be combined with companies showing good Market and Self-relative Insider Model scores. At this juncture, review of Self-relative Insider scores (using the Probability Plots) will be particularly important when making selections from more "Growthy" Sectors/Industries such as Technology.

In The News

Welcome to MPTonline.com

MPTonline.com is the web-based application for professional investors. Market Profile Theorems, Inc. has been a provider of Behavioral Financial models, integrating Insider, Earnings, Technical and Style aspects, for 20-years. The behavioral approach to equity selection provided by MPT adds unique insights to the equity selection process, and compliments more traditional fundamental tools. Coverage has averaged over 5000 U.S. companies, with aggregated views on 16 Economic Sectors and 59 Industries. In this way the work is useful for both "bottom-up" and "top-down" applications - serving as a broad strategy tool.

The newest features are designed to improve the decision-making process for our clients. One example of this is our presentation of the 4 basic MPT models, (Insider, Earnings, Technical, and Summary), in the context of a probability matrix defined by past model scores for each Company, Industry, and Sector we monitor. Another addition is the color-coded 28-month time series for each model - revealing significant changes in each model at a glance. A more specific description of the concept, methodology, and use of the various behavioral perspectives we provide, can be found by clicking on the individual tabs for each model found at the top of this page. The underlying data and graphics are available only to subscribers to MPT research.

One interesting subset of Behavioral Finance is the analysis of Corporate Insider behavior. While in and of itself Insider activity can be useful in adding to the decision making process, it can also be thought of as the initial starting point in a decision tree of information which includes other important inputs. Among these are: Analyst Behavior, and Relative Price Strength driven by the market trading mechanism itself.

Behavioral Finance & Corporate Insider activity – Point of Departure. At Market Profile Theorems we use Behavioral Theory in a sequential "waterfall" manner – looking for confirmation of positive events at the Insider level (Market or Self-relative), from the analyst community, or in price movement itself. Positive or negative events at the initial, Insider level, of analysis can manifest themselves in terms of “Change”, and “Out of Range Behavior”.

The MPT model of Insider Behavior is a 7-factor model - incorporating finely tuned weightings for: Selling and Buying; Transaction size; Transaction date relative to current; Options-related transactions; Historical company behavior; Insider position and; Initial transactions - is not a retro-fitted theoretical model, but has been produced "live" and used by the professional money management community for 20 years. Past performance spreads - between companies ranked best and those ranked worst – have clearly been positive over the period the research has been live.

An interesting corollary to the theory is found in the aggregation of Insider behavior by Industry or Economic Sector. The advantage of cumulative data points amongst aggregation of like-companies provides additional statistical confidence in the behavior observed in this Insider model of robust design. In this approach, Analyst and Market pricing behavior is also aggregated in order to develop a sense of the larger picture.

The following graphic example (Model Scores) provides a picture of change in MPT Earnings, Insider, Technical and Summary model scores over the past 28 months, with the most recent data point (January 26th 2007) to the right. The Yellow squares reflect the most positive scores in the key models, with Black signifying the most negative conditions. Color gradients from Dark Green to Gray are included. Numeric scores are provided as well. These plots are available for our coverage universe of over 5,000 Companies - which values are aggregated upward through 16 Economic Sectors, and 59 Industry Groups.

Probability Plots, and the Informational Hierarchy. It is one thing to have access to information; another to model it in a cohesive, and actionable manner; and yet another to actually “see” the data in a meaningful context. The graphic provided by the MPT Probability Plot allows visualization of not only Market Relative and Self Relative behavior, but of the interaction of a given set of related behavioral inputs as well.

The following graphic illustrates these points. To orient you, the view reveals scores for 4-MPT Behavioral model inputs: Insider (I), Earnings (E), Relative Price Strength (T); and Summary (S) - (the latter combining all models into one).

The highest scores for each model are located at the outside of each model arm and the lowest to the middle. The shaded areas represent the “normal” range for each model. The red dot reveals the current model score for each variable. A score toward the center, white area, indicates out of range behavior in a negative direction. Think of the connections between current values for all four models as creating the red, shaded overlay on the normalized outcomes. Using this view, one is able to instantly ascertain the condition of the company, industry or sector relative to both other companies, and to itself.

Another feature provided by this view, is that of interaction amongst the various behavioral models. In the MPT view, and after working with this concept for 20 years, we have found that the information flow moves from the Insider signal through Earnings, and is then expressed in a market pricing response. The arrow in the graphic illustrates this flow. Another term we use is that of a “Behavioral Market Clock” , with the Insider input located at the starting, 12 O’clock postion. (The behavioral flow need not be through the Earnings/Analyst node and can be expressed directly in terms of price performance.) An adequate Insider "signal" should cause the practitioner to begin focusing on earnings revisions for signs of movement in the same direction implied by Insider behavior. Managers basing their investment decisions on Value or GAARP should be particularly interested in this type of modeling, as it has the potential for improving the timing of longer-term entry and exit points.

Applying this approach to the concept of a “Market Clock”, and beginning with Insider change, by the time the model score improvement gets around to the Summary model (S), all models have kicked into gear - followers of Insider behavior, Earnings models (revisions and surprise), and Price Momentum, are all “on-board” - and the share price has accelerated significantly.

In the final analysis, the basis for our work is the principle that in a well-designed model, Corporate Insiders – whether by action or inaction – buying or selling – provide initial clues as to how they perceive the relative attractiveness of their own company shares. These clues gain cachet through an Insider's proximity to corporate developments, training, and the wherewithal to act. They have tended to be correct and serve as primary nodes in our particular Behavioral model – more often than not leading both the analyst community and price direction.

We hope you find the advanced features provided in this on-line version of the MPT data a useful resource. We welcome commentary and look forward to visiting each of you over the coming months to present applications of our extremely exciting new perspective.

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